4 articles posted in ‘Projects’
- Positioning: Stand out from the crowd
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Consulted for an international financial services ISV to respond to an urgent RFP from a large French financial institution. I helped the ISV discover how to present their established positioning in such a way as to stand out from the crowd answering the RFP.
- Web design: Let’s get minimal
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Consulted for two enterprise ISVs from enterprise application development tools and core-banking sectors to more effectively present their core marketing messages. Rebuilt websites with new minimal designs that focus attention on the content.
- Fundraising: This little piggy went to market
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Consulted for and acted as interim COO at an international core-banking ISV seeking to raise a new round of VC funding. I helped the ISV discover and present a unique and compelling competitive positioning to attract the attention and interest of potential investors.
- Outsourcing: East of Berlin
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Consulted for a leading Indian systems integrator (SI) considering entering the German market to offer outsourcing services to ISVs. I worked with the SI to help them discover how to talk about their outsourcing services and present them in such a way as to appeal to German ISV’s.
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