4 articles posted in ‘Projects’

Selected customer projects by strategy consultancy ISVfocus.com

Positioning: Stand out from the crowd May 17th 2011

Helping an international financial services ISV respond to RFP

Consulted for an international financial services ISV to respond to an urgent RFP from a large French financial institution. I helped the ISV discover how to present their established positioning in such a way as to stand out from the crowd answering the RFP.

Web design: Let’s get minimal March 12th 2009

Rebuilding websites for two ISVs using Squarespace

Consulted for two enterprise ISVs from enterprise application development tools and core-banking sectors to more effectively present their core marketing messages. Rebuilt websites with new minimal designs that focus attention on the content.

Fundraising: This little piggy went to market November 19th 2008

Helping an international core-banking ISV rediscover its USP

Consulted for and acted as interim COO at an international core-banking ISV seeking to raise a new round of VC funding. I helped the ISV discover and present a unique and compelling competitive positioning to attract the attention and interest of potential investors.

Outsourcing: East of Berlin July 21st 2008

Helping Indian SI target outsourcing service to German ISVs

Consulted for a leading Indian systems integrator (SI) considering entering the German market to offer outsourcing services to ISVs. I worked with the SI to help them discover how to talk about their outsourcing services and present them in such a way as to appeal to German ISV’s.

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