Clear storytelling: Start as you mean to go on
A post about VaultPress on Mike Davidson’s blog reminds us that weaving a story into software can be easy. VaultPress is from the great team behind WordPress and is a real-time backup service for self-hosted WordPress blogs.
Most WordPress products are freemium. VaultPress is paid-only: a high-end product for high-end users. Or: VaultPress is for people whose worldview leads them to expect to pay for backups. That covers me, and I don’t consider myself a high-end user!
WordPress is very visible company with millions of users. Many of these will notice VaultPress and take a look. Because most users associate WordPress with free, the VaultPress team wove their story into their beta sign-up:
VaultPress can only disappoint if you expect a free service. Much better to let you know right now that this isn’t the product for you. No tears at bedtime.